La ciudad que te mueve
This graphic proposal for the tourism brand of the city of Zaragoza reflects the dynamics, diversity and creativity of Zaragoza. A city that is in constant movement, evolution and transformation; it is restless, non-conformist, versatile and entrepreneur. It is a human city, liveable and authentic, with an enviable quality of life and a unique artistic and cultural legacy.
Therefore, this versatile brand allows flexibility and notoriety in its applications through the use of the logo and chromatic range. The logo is designed in a way that can work with the wordmark to provide a solid and institutional approach, but also can be recognised just through its dynamic symbol.