Back to culture

“Back to culture” campaign to encourage people from Zaragoza to participate in activities “at a time as difficult as confinement has been”.

Initiative promoted by the association of graphic designers in Aragon (ADA) to transmit our commitment to culture to the citizens of Zaragoza, launching an optimistic and hopeful message, coinciding with the resumption of face-to-face activities in the city.

Main graphic is about literature: dive into the letters.
The second has the concept «cinema returns».